3 out of 4 people need prescription eyewear.
Eye wear consumers tell us they are:
- Frustrated in trying to find trained sales people who know how to choose eyewear styles
- Looking for someone to take control of the eyewear experience and tell them what to buy
- Confused about eyewear prices and where to buy
Less than 4% of optical sales people have had professional sales training and only a handful of chain stores have developed a sales system.
Eyewear retailers tell us:
- They are frustrated at losing business to online
- They struggle trying to communicate a value proposition of why stay & buy
- They are not growing multiple pair sales even with generous discounts
Ok... it's time to take business back!
We have a solution...
When They LOOK good, You LOOK Spectacular!
What People Are Saying About Spec Styling:
The Spec Styling program gave us an in-depth understanding of the 5 Spec Styles and helped to position our optical practice as the “go to “ experts in eyewear style. I now select and buy frames for my boutique because they will match a specific Spec Style allowing us to show our clients different looks and sell multi pairs. We are raising our presence in town and I have been asked to host a style event at the local BMW shop and the Golf Club – so the word is spreading!
Eva Dave, Optometrist
Award Winning Eyewear Boutique owner, UK
The Spec Styling system is the best investment I have made in my optical boutique in a long time. Wendy’s fashion sense and enthusiasm for projects is highly contagious and I was inspired to diversify and introduce new product lines, increasing sales by 17% in the first 6 months!
D. Dickens, Licensed Optician
Optical Boutique Owner
We Walk The Talk
Eyewear Image Expert
Honoured as the trailblazing entrepreneur For Women in Canadian Optical, Wendy Buchanan is the founder and creative force behind Perceptions Eyewear Inc.: a one-of-a-kind mobile eyewear boutique in Toronto, Canada. Having the courage to leave behind the traditional brick and mortar optical shop 20 years ago has offered her the opportunity to cater to men and women who want to love wearing eyeglasses.
Eyecare Training Expert
Trudi Charest has an expansive history in the eye care industry, spanning from retail optical as a Licensed Optician, Corporate Trainer to VP of Training for a national Optometry buying group. Trudi is a well known educator, facilitator, author and entrepreneur. She has successfully started three companies with over six divisions, all dedicated to helping eyecare professionals grow their businesses.